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What is being emphasised?

Once you’ve decided what is being advertised, you can look at what particular aspects are being highlighted or emphasised. For instance, say the advertisement is for a Porsche. That’s what the advertisement is for. But what is being emphasised about the Porsche?

What is being emphasised?

Well, advertisements about Porsches usually emphasise things like:

  • acceleration and top speed,

  • handling around corners,

  • braking capability,

  • style,

  • driving ability, and

  • power.