Quoting
Quoting what someone else has written or spoken, whatever the format - an e-mail, a speech, a story, a newspaper article, a phone conversation, etc.
For instance, if I were to write:
Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation...
I would have to give a reference since that sentence was taken directly from Martin Luther King’s I have a Dream speech. When you directly quote someone else, it’s pretty easy to realise that you’re using someone else’s words and give an appropriate reference.
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