Political correctness
There has been a big push over the last few decades to eliminate politically ‘incorrect’ language from writing and speech. The vast majority of incorrect language is based around gender issues. Take this sentence:
Call a repairman please; tell him our fridge is broken.
Now, if you read this sentence literally, the person is asking someone to call a repairer who is specifically male, both by using the noun ‘repairman’ and by referring to them using the pronoun ‘him’. Someone having a half-hearted go at being politically correct might change the sentence somewhat:
Call a repairer please; tell him our fridge is broken.
Now the ‘repairman’ noun has been changed to a gender neutral noun ‘repairer’. However, it doesn’t really help, since the repairer is still referred to as a ‘him’. What needs to happen is for the pronoun ‘him’ to be changed to something gender neutral:
Call a repairer please; tell them our fridge is broken.
Aha! We now have a politically correct sentence.
You can solve 90 percent of your problems by making sure you use gender neutral nouns and pronouns.
Click here to move on to the next topic: Avoid feminised nouns